Kevin Scheuring has a lot on his plate. A character, by every measure and definition, easily spotted thanks to long blonde dreadlocks, tattoos, lip ring, and earrings of a gauge that makes most mothers squirm, he lives a food-focused life. Memorable both for his appearance and his outspoken, expletive-laced style, Scheuring is the founder and sole employee of SpiceHound, a mobile retailer of quality spices, herbs, chiles, and natural salts, and the barely paid manager and passionate advocate for the Coit Road Farmers Market in East Cleveland. He believes food is the most important purchase we make and that everyone would be better off choosing it thoughtfully and preparing it from scratch. “You eat 1,000 plus meals a year,” says Scheuring, “Cook most of them yourself. Be bold, fearless, and creative and don’t be afraid to screw one up now and then.” That’s advice he follows himself, constantly experimenting with everything from making sausages and sauerkraut to canning tomato sauce and baking bread, and prompting his wife to once pose the rhetorical question, “Why am I married to an old ethnic woman?”
