Business Sutra: A Very Indian Approach To Management - Plot & Excerpts
One day, Arjun sees a strange creature in the forest, one he has never seen before. At first, Arjun thinks it is a monster and raises his bow to kill it. All of a sudden, he notices a human hand and realizes the creature is not as unfamiliar as he thinks. On closer observation, he finds Navagunjara, the creature with the head of a rooster, neck of a peacock, back of a bull, waist of a lion, tail of a serpent and the four limbs of a human, deer, tiger and elephant. Every part is familiar but not the whole. Why did he assume the creature was a monster simply because it was not something he had encountered? Often, we see the world full of predators and rivals threatening our business and us. We condemn unfamiliar markets as being chaotic and unethical. We want to dominate, domesticate or destroy the unfamiliar, rather than understand it. We assume what we know is the objective truth and everything else is threatening. Yet, it is the unfamiliar that offers us the opportunity to grow. We need to seek the familiar in the unfamiliar and allow ourselves to embrace the new.
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