Buy-In: Saving Your Good Idea From Getting Shot Down (2010) - Plot & Excerpts
When you're pitching an idea to coworkers, bosses, clients--any time there is a group of people involved--the book posits that there are a limited number of objections that will come up. They are predictable, and if you're prepared to answer them correctly you have a much higher chance of adoption. Very useful info, but only if you're going to actually practice the stuff. It's not a "site back and read" kind of book. It's almost like a workbook. I "read" this as an audiobook (CDs), and though I was driving while listening, I don't think I missed much because the book is rather simply laid out and just goes from one thing to another.I will write more when I have time, but the reason I gave this 3stars was because it was interesting and I did like it, but it didn't really set me on fire, intellectually, emotionally, or spiritually. It was good, logical, and well presented, but rather like an uninspired lecture, or perhaps I should say, an uninspiring lecture. Is it possible to write a stimulating book review about a rather unstimulating book? Perhaps we'll see....
What do You think about Buy-In: Saving Your Good Idea From Getting Shot Down (2010)?
Until the time comes to convince a VC or some corky colleague, I'll not need this book.
—tashab0078
nice book, contains some tricks on how to defend an idea.
—Hisako
