Buy-ology Truth And Lies About Why We Buy (2008) - Plot & Excerpts
It was quite interesting to know the rationale behind many of our behaviors and decision making and how others, mainly marketers, are using this to get us to buy more on their products and be loyal to their brands.A lot of useful data and examples about emotional marketing and the use of neuroscience in marketing (known as neuromarketing). However, many of the interpretations given by the author can be challenged. I find this to be an interesting topic and so was very interested in what the book had to say. It was written in 2008...I wonder if he has written an update? I'd get it! The book was easy to read, not too technical or jargon-y, totally fascinating (I read the majority of the book in one sittingLogo-free advertising...makes sense, is a bit scary when it comes to selling cigarettes! The Corona-lime ritual...it got me! It's a bit unsettling to think how various advertising techniques unconsciously impact our behavior, but it's kind of cool, too, the way our brains work. Reading this book has given me an awareness of things I never thought of before and I think I will start looking at advertising in a new light and actually try to think more critically about it for fun (ok, tv ad, exactly how are YOU cozy-ing up to my subconscious?!), but I don't feel that I read anything in the book that will change my own behavior because I don't so much subscribe to brands and advertising when making decisions about what I buy, I am less likely to buy based on emotion than fact...hello consumer reports. I usually have a plan when shopping and am not easily deterred by product placing and store scents...ahem, at least not consciously!!p 105 If children experience social difficulties in school, studies have shown they're far more likely to become preoccupied with collecting. Collecting something...gives children a sense of mastery, completion, and control, while at the same time raising their self-esteem, elevating their status, and just maybe even compensating for earlier years of social difficulty.Point is, there's something about the ritual-like act of collecting that makes us feel safe and secure. When we are stressed out, or when life feels random and out-of-control, we often seek our comfort in familiar products or objects. We want to have solid, consistent patterns in our lives, and in our brands. So, even though our rational brains tell us that it's completely irrational and illogical to own 547 Hello Kitty fridge magnets, we buy them anyway, because the collecting ritual makes us feel somehow more in control of our lives.From the bibliography: Blink by Malcolm Gladwell, Curious Customs: The Stories Behind 296 Popular American Rituals by Ted Tuleja
What do You think about Buy-ology Truth And Lies About Why We Buy (2008)?
a bit dry but an interesting look at how marketing is used to manipulate our buying decisions.
—pilli97
Knowing how easily the brain can be manipulated is the first step to changing behaviors.
—0987654321
Amazing book, neuromarketing explained, the book is a must read for marketing dudes
—zaida
Really amazed by the results of the analysis they have done.
—louie780
Liked it a lot, great and intruiging examples.
—mfmfmf
