How The Beatles Went Viral In '64 - Plot & Excerpts
During a meeting about the packaging for the first of those albums, held in the living room of Ringo’s bungalow at the Bel Air Hotel, we contemplated a photo that would be included on the back of the CD jewel case. The question at hand was, should the photo face right or left? The meeting had gone on for a long time, and our exhausted marketing director made the mistake of saying “I guess it really doesn’t matter which way it faces—let’s move on.” Ringo suddenly became quite agitated and proceeded to educate us: “Everything matters, and it’s all important,” he said. “You never know which detail will catch someone’s attention, cause them to react or not react. A single thing can make it all go one way when it might have gone another. History changes.” His tone suggested he was speaking from experience. A remarkable chain of events led to the explosion of Beatlemania in America during late 1963 and early 1964. Some of what occurred was the result of deliberate effort on the part of those involved, but much of what happened was outside of anyone’s control.
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