IПрезентация. Уроки убеждения от лидера Apple Стива Джобса (2009) - Plot & Excerpts
Found several really choice nuggets in this book and I recommend it to anyone who ever has to speak to an audience. This book will forever change your presentation style and effectiveness. If you choose not to read the book, at least watch one of Jobs' MacWorld presentations (such as his 2007 iPhone product launch) and figure it out for yourself. But you'd be better off having read the book; at least the first 120 pages, that is. The book gets repetitive and there are fewer nuggets in the last third. One of the books which are mind changing!I wanted to explain, why this book is so special. It seemed that this book is about how to improve presentation skills, but it is much more than that.It is about art of persuasion, it’s about selling your ideas, it’s about selling the vision.Did you know Starbucks CEO Howard Schultz does not sell coffee? He sells a “third place" between work and home.Financial guru Suze Orman does not sell trusts and mutual funds. She sells the dream of financial freedom.Apple CEO Steve Jobs does not sell computers. He sells tools to unleash human potential.This book encourages to ask yourself:"What am I REALLY selling?" Remember your widget doesn’t inspire. Show me how your widget improves my life and you won me over. Do it in a way that entertains me, and you have created a true evangelist.Few key observations I learned from the book:- Stick to “Rule of three" - when presenting always pick three main categories, three topics, three everything not more.- When promoting, selling anything answer question - Why should I care? Why should my customers care about what I offer?- Create a Twitter friendly headline - If you cannot describe what you do in ten words or less, I am not investing. I am not buying. I am not interested. Period. - Practice, practice and practice some more. Don’t take anything for granted.- Treat presentations as “infotainment". Your audience wants to be educated and entertained. Have fun. It will show.- Ten-Minute Rule - audience will loose attention after approximately ten minutes. At ten-minute mark introduce a break in the action: video, stories, another speaker, demo.- Dress up your numbers - Don’t let large numbers just hang out there. Put them into context. Example: Apple sold fifteen million iPads in the first nine months. Add context: “That’s more than every tablet PC ever sold".- Ten-Forty Rule - Your first ten slides should contain forty words or less. It’s very difficult to follow, but your presentations will be far more effective for doing so.This book made me review, watch and keep studying Steve Jobs excellent keynote speeches and understand, that nobody is naturally good at anything. It takes deliberate practice to become great at something!Ten Thousand Hours to Mastery"The emerging picture in studies is that ten thousand hours of practice is required to achieve the level of mastery associated with being a world-class expert -in anything.. In study after study, of composers, basketball players, fiction writers, ice-skaters, concert pianists, chess players, master criminals, and what have you, this number comes up again and again."When doing math ten thousand hours is equivalent to:- three hours a day- twenty hours a week- over a period of ten yearsThis puts things in perspective and for people who are searching for excuses that somebody is just great at something, or you are just bad at something.. this same rule applies to everybody.How can I expect to be great at public speaking if I have just invested few hours in preparation? Put hard work in and you will reap the results in future.
What do You think about IПрезентация. Уроки убеждения от лидера Apple Стива Джобса (2009)?
Lots of great presentation tips in this book.Sometimes takes too long to get to the point
—SannaSaetre
Great, great book. Very well organized. Effective and useful.
—Efren
