Invent It, Sell It, Bank It!: Make Your Million-Dollar Idea Into A Reality - Plot & Excerpts
Television shopping channels are the ideal medium because they give you a selling, advertising, and marketing platform all rolled into one. Selling on television keeps your product in front of your customers’ eyes far longer than when they’re browsing through a store or even watching an ordinary 30-second commercial. In addition, television demos reinforce your consumers’ in-store experience because, after so much exposure, there’s little chance consumers can pass your product on a retail shelf and not recognize it.In the past, when the only marketing choices available to entrepreneurs were TV, radio, and print, and people’s main daily source of news and entertainment was the television, there was little need for me to invest in marketing because I already had a presence where it mattered most. The advent of social media, however, flung open a door that had previously been unavailable. Now with the onset of this alternative and immediate source of exposure, I could talk to my existing and potential customers even when I wasn’t on the air.
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