KaChing: How To Run An Online Business That Pays And Pays - Plot & Excerpts
Students will hire you, sign up for your classes, and buy your coaching videos because they’re certain that you know more than they do and more than most people do—and that you can share your knowledge. That expertise will form part of your brand. Usually, it takes time to build a sense of the depth and value of your expertise. It happens after your blog has been online for a long time and has consistently posted good content. It happens when your information products are bought, shared, passed around, and most important of all, respected. It happens when you really do know your stuff, and the content that you produce shows that you know your stuff. But you can take a shortcut to build your brand as an expert: You can get your name in the press. When reporters are assigned a story, they start looking for sources. They’ll want to speak to people who are directly involved in the story. That will give the article a human touch and show the reader that what they’re describing does have an impact on people’s lives.
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