Neuro Web Design. L'inconscio Ci Guida Nel Web (2008) - Plot & Excerpts
Not a bad read, particularly if you haven't read any psychology books before. If you have, most of the studies mentioned will be familiar, and not a lot is added here. Each principle is related back to Web Design, but in a simplistic way that hasn't dated well, so only the overall message is useful.Give it a skim read if you're looking for fairly scientific approaches to improving website sales/engagement. I've been doing aesthetic, utilitarian, Web, graphic, message, and print design for years, but have never really dug into the psychological nuts and bolts of the craft. This book gave me a whole new set of lenses through which to evaluate all of my communication work, far beyond the Web. Applications are obvious in instructional design, print, etc. In addition to its relevance to my own work, I am giving this five stars because regardless of whether it is comprehensive or 100% accurate, it delivered a heck of a lot of value and food for thought in a very compact 130 page read. I wish more authors of technical books would write in this compact, narrative style. While I love to read and learn, at the pace I work, I just don't have time to wade through 300 page books, and in most cases, not starting from scratch, I don't need superfluous detail. That's what references and appendix are for. Less is more. Highly recommended.Read this online on Safari, by the way, fewer trees were killed in the creation of this review.
What do You think about Neuro Web Design. L'inconscio Ci Guida Nel Web (2008)?
I found this book a bit disappointing as the content was fairly basic.
—panne84
