Breaking things may be risky, but in the new space, playing safe pretty much guarantees you will fail. Down is up, and up is down. All of the developments we’ve discussed thus far have redefined not only what success is, but how you get there today. People hanging on to the past will get left behind, but people who are willing to move fast and break things will succeed at levels we have yet to see. Here’s a small, but mind-bending cross section of how some of these challenges actually offer great opportunities. The New Reality of Marketing We now live in the age of overload. The human brain has never had to process as much information as it is required to today. The average person is besieged with a torrent of distracting stimuli 24/7. As a result, their attention span is shorter and their defenses stronger. Entrepreneurs need to rethink the ways in which they reach their audiences—and so far, they’re doing a horrible job. Conventional wisdom says that direct mail is dead. Yet when I promote my prosperity seminars, I get a very good response from mail campaigns.
What do You think about Risky Is The New Safe (2012)?
