By page 71 I came to like the male protagonist--Alex--less and less. He's overbearing, patronizing, controlling, egotistical, arrogant and chauvenistic. He lacked any charisma towards Emma until they spent more time together. He's disrespectful towards her. At this point, I was thinking that he should have just bought her business out right away, and then he wouldn't have had to worry about being inconvenienced by marrying her for her business or worrying about having a "celibate" marriage, and she wouldn't have had to deal with a jerk of a husband. He slowly improves, but right before the ending he pulls the rug right from under Emma's feet, but the situation does recover.
What do You think about The Billionaire's Bidding (Silhouette Desire, #1793) (2007)?