Trust Me, I'm Lying: Confessions Of A Media Manipulator - Plot & Excerpts
It was more than just karma. When you feed the monster as I had, it will eventually come back and attack you.This was the situation: A disgruntled store manager sent e-mails to Gawker “exposing” what he or she claimed were discriminatory hiring practices at American Apparel. Why Gawker? Because he or she knew that Gawker loved to write about the company—snarky blog coverage I had encouraged both directly and covertly in the past. The manager alleged that the company refused to hire “ugly people,” and supposedly enforced this policy via photographs sent to corporate headquarters. Gawker ate it up.The manager’s anonymous e-mails, along with a handful of “leaked documents” about American Apparel’s dress code, were published on the site as proof that the accusations were true. There was only one problem. Not only were the practices not discriminatory—legally or morally—but they were not even new. The same dress code had been written about nearly a year earlier by other blogs.More important, asking for a photograph of a retail applicants’ personal style was far from invasive surveillance.
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