of Amsterdam, who was probably the most fashionable physician in the whole of the republic. Other men might grow the flower, trade it, and even make their fortunes from it. Pietersz. changed his name because of it. He became, quite literally, Dr. Tulip. Claes Pietersz. began styling himself Nicolaes Tulp (the Dutch word for the flower) in 1621, when tulips were just coming into vogue among the wealthiest and most discerning members of the regent class. He used the flower as a personal emblem too. When he was elected an alderman of Amsterdam in 1622 and had to choose a coat of arms, Tulp had his shield adorned with a delicate, scarlet-flamed Rosen tulip. His alderman’s seal stamped a red wax flower on the hundreds of official documents to which he gave his approval. And when he returned home after a long day in the service of the city, it was to a painting of the tulip—one of the finest of the fabulous Admiraels, it was said—that adorned a signboard swinging to and fro over the front door of his fashionable house on the Prinsengracht.