They played around with sucrose molecules, manipulating them into different configurations in hopes that they would be more efficiently absorbed by the digestive tract. As is often the case, the science went horribly awry, and instead of creating something that would improve the lives of tiny, vulnerable babies struggling to survive, P&G accidentally invented Olestra, a substance that would allow people to eat as many potato chips as they wanted without feeling guilty. Formally known as “sucrose polyester,” Olestra is a synthetic fat substitute which is made by altering the chemical components of sugar and oil. When used as a food additive, it replicates both the delicious taste and satisfying mouthfeel of fat. However, the molecules are too large to be properly absorbed by the intestinal tract. The hoped-for result: food that tastes rich and fatty, but isn’t absorbed by the human body and turned into body fat. A win-win, right? Not exactly. The only problem, which turned out to be a significant one, was that if the fat you eat doesn’t get absorbed into your intestines, it has nowhere to go but out of your intestines.
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