A good book.Jarvis' insights sometimes fall squarely within the realm of common sense. Just as often, however, the conclusions he draws and the recommendations he gives are iconoclastic and counter-intuitive.Sometimes he's speaking to marketers, sometimes he's speaking to consumers, sometimes he's talking to sellers of advertising (which is the industry in which he places google, an opinion I do not quite share).A good survey of the many ways in which google has disrupted the sharing of information, mostly but not always for the better. It is also a primer for businesses on how to be more googly.Worth reading (or listening) for anyone who uses information. This should be read by every CxO, manager, sales person, programmer, student and many more. Instead of keeping everything of a company, sales business, production facility secret it is better to be open. Listen to your customers and ask them what they want. Make products the way customers want them, not the other way around where you make a product and then try to sell it the way it is. Google started as search engine, but it is so much more. This book shows that Bing needs several years to catch up, that is, if it is ever capable to catch up which I doubt. They just missed it, it's too litte too late. Google is a way of live.
What do You think about Wat Zou Google Doen ? (2000)?
The author does a great job applying the ideas of google to all kinds of situations. Inspiring!
—Rita
Maybe a bit overoptimistic and too enthusiastic about technology but still an interesting read
—AJMurphy
An interesting read, but ultimately dated, even though it only came out 3 years ago.
—Dionna
If I could give it 3 and a half stars I would have. Jarvis gets it.
—kalai
