The most interesting thing about this book is that it's not really about Google: it's about the new social and business themes that have defined the 21st century so far. It's about links, transparency, long tail economics, openness, theory of abundance, wisdom of the crowd, and free as a business model. The first half of the book is a whirlwind description of these themes at a 30,000 foot level. The second half of the book is much more interesting in that Jarvis tries to apply these themes to more mature industries such as education, welfare, utilities and manufacturing. Internet mungkin adalah salah satu penemuan paling fenomenal abad ini. Internet dalam perjalanannya telah berhasil mengubah berbagai aspek kehidupan manusia dengan sangat drastis. Dan Google bisa dikatakan adalah perusahaan teknologi paling berhasil di era Internet. Perusahaan ini benar-benar dibangun dengan pola pikir generasi Internet. Google sebagai sebuah perusahaan juga sangat unik. Tak seperti kebanyakan perusahaan, mereka juga memberikan produknya secara gratis ke pengguna. Google search engine, Google mail, Google Chrome, Google Android, Google Docs, semuanya bisa kita gunakan secara gratis. Namun tanpa memungut bayaran sepeser pun dari penggunanya, Google berhasil menjadi salah satu perusahaan paling sukses abad ini. Bagaimana mereka mendapatkan penghasilan? Iklan. Jawabnya iklan.Buku ini mencoba melihat bagaimana cara Google berpikir. Kira-kira apa yang akan dilakukan oleh Google seandainya mereka perusahaan lain. Atau bisakah kita menerapkan apa yang dijalankan Google di bidang lain selain teknologi dan Internet? Di bagian pertama, Jeff Jarvis menerangkan aturan-aturan yang dilahirkan oleh Google. Orang atau instansi yang ingin meniru Google harus menaati dan menjalankan aturan ini. Di bagian selanjutnya dijelaskan apa yang akan dilakukan oleh Google pada surat kabar, asuransi, buku, bahkan pemerintahan. Apa Yang Akan Google Lakukan (What Would Google Do) pada bidang-bidang ini ternyata sangat menarik dan bahkan realistis. Di masa depan mungkin semuanya akan terjadi, ketika Generasi G mulai menguasai dunia.
What do You think about What Would Google Do? (2009)?
The idea behind the book is good, and still valid, though the book was published in 2009. The premiss is that a business, to survive/thrive in the internet age, will have to think as Google and determine what their core business is, which can be less obvious than you would think. Several examples are given for industries that are hurting or are turning themselves around, which help you with the mindset.Reading this book several years later has the added benefit of knowing that some of the predictions (recommendations) have come true and what their effect has been.The reason that this book gets three stars and not four is that the writing starts to feel repetitive halfway through the book, and at times feels somewhat like bragging. I believe the Davos World Economic Forum is mentioned around five times and though it is very impressive that the author's son has managed to create several apps and sell them at such a young age, I'm not sure that this book is the right place to display parental pride, deserved as it may be.
—crazy68
The most interesting thing about this book is that it's not really about Google: it's about the new social and business themes that have defined the 21st century so far. It's about links, transparency, long tail economics, openness, theory of abundance, wisdom of the crowd, and free as a business model. The first half of the book is a whirlwind description of these themes at a 30,000 foot level. The second half of the book is much more interesting in that Jarvis tries to apply these themes to more mature industries such as education, welfare, utilities and manufacturing.
—Camila
A "must read" arguing for transparency, openness, and collaboration -- the way Google does it.
—IceCreamBunny1998
