What You See Is What You Get: My Autobiography (2010) - Plot & Excerpts
A serial and relentless entrepreneur, Alan Sugar tells of his inspiring odyssey from a place of complete lack to becoming one of Britain's most successful self-made millionaires. In What You See Is What You Get, he describes his business ventures in technology, football and the stock market. He gives a vivid description of the challenges, the encounters with influential people in business and government, and how he managed to stay on top of his empire.This is a great read offering worthwhile insights into the personal and business life of a much-admired entrepreneur. I like that he tells the narrative of his life in his usual humorous yet serious way. He does delve a lot into some of his major life events in business but just before it gets too tiring to read, he goes to a brand new story.This is a necessary read for any businessperson as it offers valuable insights on entrepreneurship and leadership. It took me months to get around half way trough this book. I just could not get into the book at all. Alan sugars spends far too much time detailing exactly what he paid for an item and then what he sold it for, repeating this literally 100's of times. Such a hard book to read, I really don't think I'll be going back to it. A pity as I do like Alan sugar on tv, and thought that he would have a really interesting story to tell.
What do You think about What You See Is What You Get: My Autobiography (2010)?
Sugar takes you through his impressive career as an entrepreneur starting as a little fella
—savana
I got bored of him half way through, although he started off with wit
—SamScar
Can't wait to start, another of my heroes of the modern world.
—Sara
