But the real magic is happening outside the rodeo. Dusty Waite comes from a family of world championship bronc riders. His father and older brother have been there, done that, and their gold buckles taunt Dusty at every family gathering. Now he’s the top pick for the win. If luck and skill aren’t on his side, he’ll be a family joke—plus he’ll lose his sponsor, Rawhide foods. Losing the money would hurt, but no way will he walk away from the saucy little cowgirl running things. Avalee Byrd is the marketing mastermind behind Rawhide. The next world championship bronc rider is going to be the face pimping energy drinks and power bars made specifically for hardworking cowboys. Trouble is, he’s more than a little distracted—by her. And she’s having a difficult time keeping herself from landing on Planet Ripped-Abs too. While Avalee struggles to keep from mixing business with pleasure, Dusty is one determined cowboy.