Myanmar's Long Road To National Reconciliation - Plot & Excerpts
Such obligations are felt especially keenly by international firms active in “difficult” countries like Myanmar. This paper will explain how even a small company like Premier Oil made a notable, and disproportionate, contribution. In The Millennium Poll on Corporate Social Responsibility, which surveyed 25,000 consumers in twenty-three countries, nearly 50 per cent of respondents said that social responsibility is the most important factor influencing individual impressions of companies. The findings showed further that two in three citizens want companies to go beyond their historical role of making a profit, paying taxes, employing people, and obeying laws; they want companies to contribute to society. Some areas of economic, social, ethical, and environmental responsibility require companies to comply with the law (for example, in relation to health and safety regulations, environmental protection, or corporate governance issues). Others are discretionary, such as commitments (and consequent activities) to maintain and demonstrate a positive economic, environmental, and social performance over time.
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