It just seems like it is. One of the miracles of our networked world is that buyers know so much more about what they’re buying, which is a major problem for the surprisingly numerous sellers who used to depend on customer ignorance. Most people still don’t buy cars online, but most car buyers do shop online before buying; you see them walking into a dealership with a dealer’s invoice, which they found online and printed out. That changes the balance of power. Prescription drugs have cost less in Canada for eons, but it didn’t matter to the pharmaceutical industry before the Internet; now it does. Families with kids in college had long been floored by the exorbitant cost of textbooks in the college bookstore, but what choice did they have? Now they know they can often order the very same books from the United Kingdom for much less. In the digital age, any products that can be compared will be compared, and any directly comparable products will be commoditized. Most brutally, this phenomenon takes the form of the reverse auction.
What do You think about Talent Is Overrated (2010)?
