That’s how you could describe Roxanne Quimby’s story when we found it. We were on the hunt for a rags-to-riches story, fascinated by people who had the drive and the perseverance to create something from nothing, and Roxanne’s name popped up. Huh. How could we not already know this woman’s name, like we do Sam Walton or Debbi Fields? Over the years, this masterful marketer has had no interest in promoting herself or her incredible story. Roxanne clearly wonders why someone would make a fuss about her journey. I love that about her. In Roxanne’s mind, this life offers us the chance to dream it and do it. Why waste time talking about it? There are too many other things to accomplish. Roxanne Quimby was born in 1950 into middle-class comfort in Cambridge, Massachusetts, the oldest of three girls and a boy. Her father, a Harvard Business School graduate, sold large machinery to manufacturing companies and was always looking to expand his sales territory.