The $100 Startup: Reinvent The Way You Make A Living, Do What You Love, And Create A New Future - Plot & Excerpts
And just as important, where are they and how do you find them? As you consider these questions, it may help to fit your ideal customers into traditional demographics—things such as age, gender, income—or it may not. While I was writing my first book, different people in the publishing industry asked me about the “target market” for the community that was rapidly growing. I’d been in business for a while, so I knew what they meant, but I couldn’t figure out how to explain the diverse group of people who read my blog. We had artists, travelers, high school students trying to decide whether to go to college or strike out on their own, retired people making plans for a new chapter in their lives, and everyone in between. There were a number of entrepreneurs and self-employed folks but also a lot of people in traditional jobs. The gender ratio was split almost evenly between men and women. Finally, I realized that the target market had nothing to do with demographics in a traditional sense—the group simply consisted of people from all backgrounds who wanted to live unconventional, remarkable lives.
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