The Secret Of Chanel No. 5 (2010) - Plot & Excerpts
Generally, perfumes come in four different “strengths,” and sometimes–as in the case of Chanel No. 5–those different strengths are actually different formulas. All perfumes are dissolved in a neutral base, usually an odorless alcohol or a mixture of alcohol and water, and the different terms signal to a consumer what percentage of the final product is aromatic material. The most concentrated version of the scent is the parfum version, often known as the extrait or extract, which can be anywhere from 15 to 40 percent pure scent, and therefore 60 to 85 percent neutral. This is the kind of perfume that almost always comes only in the small dropper bottles, and its aroma is very concentrated. Eau de parfum, however, is often available as a spray, and it typically has 10 to 20 percent aromatics. Obviously, those ballpark numbers mean the percentages across the industry aren’t standard. Eau de toilette is generally 5 to 15 percent scented material, while eau de cologne is reserved for scent concentrations that are usually less than 5 percent aromatic and, for historical reasons, are typically light and fruity.
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