This book is not what I expected. For some reason, the title made me imagine that the author had a theoretical plan for an economy based on gratitude rather than money, like instead of paying with dollars you pay with "Thank Yous." I should've known better.Anyway, the subject was basically how to take you business back to the "good old days" of small-town politeness, using social media. Not a bad idea, I guess. But I don't own a business. Maybe someday I will? I'm certainly not against the idea, but I'm not there yet. Anyway, the author predicted these techniques will be outmoded by 2015.The narrator's (author's) voice was annoying, in a typical business/marketer's style. Advises businesses of all kinds and sizes on social media customer experience. Essentially its claim is that social media will need to establish customer service standards not unlike small town shops. They should allow the personalities, heart and soul of employees to shine. Companies entrenched in more stolid ways will have to redesign so that employees are comfortable and authentic. Caring will be absolutely essential. Zappos comes to mind.
What do You think about The Thank You Economy (2010)?
Enjoyed this look at the philosophy of using social media to build relationships and business
—Tina
A powerful book if you want to learn Social Media. I learned so much
—ninafuad
