Brady Pierce wasn’t a religious man per se, but he did believe in a Greater Being. In fact, sixteen years ago, at the very enthusiastic suggestion of his then boss and mentor, Steve Jobs, he reluctantly took his first sabbatical from Apple to study at a Buddhist monastery. There he partook in a simple daily routine of meditation, yoga, and visualizations. By Day Eighteen, the chatter in his brain hadn’t exactly dissipated in between all the mind-numbing ommmm’ing, but at least it had moved beyond What the hell am I doing here? to What should I be doing with my life…? By the sixtieth and final day of his sabbatical, he’d come to appreciate Buddhism’s Four Noble Truths (dissatisfaction, the origin of that dissatisfaction, its cessation, and the path leading to its cessation). In the years since, as he burnished his rep at Apple and then moved on to create his own successful start-up, AStealAtThisPrice.com, his daily yoga regimen reinforced his commitment to Buddhism’s Four Immeasurables (loving-kindness, compassion, joy, and equanimity).
